PR Scenario Essay Example | Topics and Well Written Essays - 500 words

PR Scenario - Essay Example (OMalley, 2008) Aside from being honest with a group of target audiences, transparency and authenticity of the PR and marketing strategies used in communicating the products and services offered by McBride are also necessary when it comes to the ethical way of persuading a prospective client (Jackson, 2008). In relation to the proper way of communicating the McBride’s products and services in a totally new market, it is but ethical for a public relations company such as in the case of television or newspaper advertisers to strictly follow the law of utilitarianism and deontology. In general, the law of utilitarianism states that PR companies should â€Å"do the greatest good for the greatest number of people† whereas the law of deontology states that PR companies should â€Å"do only what is right†. (van Hook, 2008) Aiming to double the company’s target sales every six months, marketing strategies and promotional activities will be developed in order to increase the public awareness on McBride’s financial services. A market research will be conducted in order to identify and determine the classification of potential target market for McBride’s financial services. Identifying the size of its target market will make it easier for the marketing manager to project a feasible growth rate on behalf of the company. Aside from identifying the target market for McBride, a market research on the strength and weaknesses of similar existing financial consultancy firms will be very useful in terms of enabling McBride to position the company in the global market. Based on the information gathered in relation to the financial capabilities, educational background, gender, age, and preferences of McBride’s target market, PR companies could propose some communication methods that will enable McBride to easily capture its target clients. Aside from the typical

European Tourism Marketing Essay Example | Topics and Well Written Essays - 2000 words

European Tourism Marketing - Essay Example When the fear had somewhat waned, there was an influx of travel demand which has been slowly been dissipating leading tourism experts to dampen their expectations for year 2007. The United Kingdom is experiencing a demographic shift from married life to being single as shown by the rise in number of independent singles. According to the World Tourism Market Report single person households accounted for almost 30% of all households in the UK for the year 2005. Over the past 25 years, the average age of first marriage has increased significantly rising to 28 years for women and 30 years for men in 2005 as compared to the age of 22 for women and 24 for men in the 1980s. Without doubt, singles now represent a major consumer group in the UK. What is important to recognize in singles is that their lifestyle is now characterized by a focus on career and a busy social life. When it comes to holidays, therefore, many singles are looking for a wide variety of leisure services and activities that offer relaxation or help to alleviate stress created by day-to-day living. Furthermore, career-minded singles are more inclined to spend their higher-than-average disposable income on treating themselves, rather than on family life. This presents high return on investment potential for those targeting their travel products and services at this growing consumer group. According to the Euromonitor World Tourism Market Report 2006 report, tourism operators need to bear in mind that in order to appeal to a wide consumer base of single holidaymakers, they need to respond to the financial, social and emotional needs and interests of those who holiday alone. It is recommended that due to the prevailing social stigma associated with being unattached travel operators should focus their offering on safety, socializing and providing a unique experience to those who travel solo. As singles continue to dominate UK society, the phenomenon of holidaying alone is becoming popular. The singles market, therefore, represents one of the most potentially profitable and as yet undeveloped areas of the UK tourism industry. Singles, for example, are more inclined in adventurous holidays and extreme sports so hobbies, such as trekking, surfing, bird watching, horse riding or yoga, as well as spa retreats and exotic city breaks, are all niche markets which would do well to cater to the needs of single travelers. The consumer base of single travelers can be split into two different groups. On the one hand are independent travelers seeking thrills, and new, liberating experiences to contrast with their high-stress workload. On the other hand, however, there are those looking to potentially find a partner, using holiday operators as a form of dating agency. A specialist 'singles' travel operator can easily cater to both target markets. With the success of new concepts like speed dating and online dating agencies, such as www.datingdirect.com, www.match.com and www.streetcupid.com, holiday activities marketed as spin-offs from these dating